Quintessential Kiwi Company - Honey Packs
2011
Packaging, Industrial Design
What says honey more than a neat hexagonal pack! Just the ticket for these delicious jars of bee wizardry that are going to be posted around New Zealand. The packs were designed & made from Kraft B Flute with a sweet label top and bottom to keep it all cosy ...
Labels created by Leo Wolff, Lucid Design
Labels created by Leo Wolff, Lucid Design
- Quintessential Kiwi Co
Honey Jar ... - What says honey more than a neat hexagonal pack! Just the ticket for these delicious jars of bee wizardry that are going to be posted around New Zealand. The packs were designed & made from Kraft B Flute with a sweet label top and bottom to keep it all cosy ...Labels created by Leo Wolff, Lucid Design
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dpod offer design, photo, video, print & packaging ...
Brief: Create a rad DM piece
With such a neat plethora of skills and service, dpod wanted to create a piece that is not only visually striking but encapsulates the dpod brand/experience - "possible is everything"
Where to start ...
Idea - *BANG* Clapper board
In a nutshell ... a working, cracking, snapping clapper board! Within this lies a cinema style pack that slides open on either side just like at the start of the movies. Showing off a DVD video showreel & a snazzy booklet with pro shot images of the packaging that they have created for clients.
With some creative thinking and as always, some rather good cardboard engineering - the vision was born.
The clapper is made from E Flute and has a magnetic closure on the reverse flap. Once you open this, a clever piece of wizardry has the inside popping out around 15mm so you can pull it out easily and think "what the ... how the ... ?" Once you calm your excitement levels, you simply pull either end of the stage apart and it reveals the goodies to drool over.
A perfect solution to demonstrate the dpod experience - design, photo, video, print, packaging & smarts
Contact the crew to get your hands on one of these and have a look at the serious skills that these guys offer
www.dpod.com
CAST, CREW, CREDITS
Director - Andrew Nalder, dpod (plus the wizardry pop out idea)
Artwork - Gregoire Aubourg, dpod
Photography - Bryce Carleton, dpod
Print, production, make up - dpod team
Structural packaging design / vision - Mat Bogust (AKA me)Advertising, Branding, Packaging2012 -
I was asked to design a knock out concept to use for a pitch to a leading dairy company. This monster design came from an informal chat - discussing perhaps designing a milk carton to fill with info, goodies etc ... before I knew it the conversation turned into a fully fledged ideas smorgasbord!
Cheese wheel - To display all of the various parts, strengths & capabilities of their business
Milk carton - Holding documents & promotional goodies
Cream carton - Sweets/lollies & hunger busting bribery
These were all cool ideas and worked well for the industry but it needed to be presented cleverly.
The Fridge - Not only does this bad boy come with internal fittings to hold everything in place neatly and rather charmingly, it boasts a magnetic hinged door with a PVC window so you can see the delights before opening.
Stunning ...Packaging2012 -
Changing the world 1:FACE at a time
Raising money for charities such as: Unicef, WWF, American Cancer Society & Earth Hour.
Guess who just made the ultimate packaging for these watches ? Yep - THINK Packaging.
This pack is ALL about the watch “simplicity" is key.
Using crystal clear PET - crafting/engineering a fitting, the watch looks as if it's floating giving it an edgy, modern, tech feeling. My idea behind the 2 end caps were to frame the watch as they come in black, white or pink (depending on the charity) This means that the packaging artwork can be universal, saving materials and keeping Eco friendly - the only change is the watch itself.
These will change the world … Keep your eyes peeled, this is going to be BIG! The dielines have now been whisked off to a major talented graphic designer at The Mirza Agency, Chicago to complete the project !
Thanks to Faraz @ The Mirza Agency for asking me to change the world with them and to join the vision
Check out the 1:FACE website for details
www.onefacewatch.comPackaging2012 -
An NZ based design agency approached me with a fantastic challenge ... To create a stunning and delicious x3 bottle gift pack which boasts the products glorious colours and allows light to sparkle through at every angle.
There were 2 key no-no's ...
NOT to be made from corrugated board
NOT to be a drab windowed carton
Music to my ears as I wouldn't have dreamed of making something so standard and predictable! Knowing this brief was a cracker and my packaging senses tingling with excitement I swiftly went to work to create this masterpiece ...
The pack was designed to show as much of the bottles as physically possible - I managed this by engineering the top & bottom walls to take the bottles base & cap - just the right size to load the tops in and snap the bases into place ... awesome ... however, these little beauties are heavy and needed extra support than just the cardboard to make sure they stay nice and safe. The solution was to design and develop custom and perfectly sculpted E Flute fittings that are easily slipped into the cavity walls during make-up, adding strength, stability and the final touch to have this design looking immaculate & sleek on the outside, whilst having a solid corrugated skeleton system underneath.
www.shott.co.nz/giftpacks
Credits:
This pack design would be nowhere without the breathtaking artwork and print job from the guys at Samdog. Creating five faultless designs to capture the essence of this fantastic brand - kudosPackaging, Branding2011 -
Even without print this looks phenomenal. To open the pack, you fold 1 half of the heart on the front up and the other down – hey presto, it comes apart ... engaging with the client. They are then presented with the wonderful booklet containing their hearts that they’re so excited to fill out on their special day.
By pulling out the booklet – POW ... there’s the pen, placed to the left side leaving a nice amount of space for some artwork/details. A heart as a cut out so you can see the return courier bag under the fitting. The bag is red so it fits in absolutely perfectly – awesome!Packaging2012 -
Made it to thedieline.com's top 100 package designs of 2011 - can you spot me? This incredible site features a full page of new package designs everyday and is the most viewed package design site in the world. In the whole year I made the top 100 - Awesome!
Copy & paste this link to check out this amazing list of ultimate packaging eye candy of last year
http://www.thedieline.com/blog/2012/1/2/the-dielines-top-100-package-designs-of-2011.htmlPackaging2012 -
x4 ONE DROP bottle pack ...
Gusto Design approached me with some very nice work that they'd developed for "ONE DROP"
Three differently labelled bottles which looked the business and needed some packaging to house them.
The brief was to design some stylish as well as sturdy packaging. It was a clear vision to me that the pack would indeed keep with the branding. This meant keeping the display as open as possible and the front having the same shape as the bottle to give prominent shelf appeal and recognition. These packs are to be sold in the likes of Bunnings and Mitre 10 so there will be many hands reaching and grabbing at this product. So the design was engineered to have a custom shaped fitting placed into the bottom to hold the bottles individually. This means that when a buyer picks one out, all of the others stand tall and proud instead of slipping forward or over and looking untidy ... we wouldn't want that now would we! Adding a euroslot too means that these can hang from shelf struts also if needed. Great for when shelf space may be limited or they have a promotion in store.
Material: E Flute
Artwork: Labels & Packaging - Jason Petterson, Gusto Design
www.gustodesign.comPackaging, Industrial Design, Branding2011 -
"So many projects, such little room to store them"
Lucid Design have created a somewhat nifty plywood modular storage system and were in need of some drawers to store projects that the design team are busy working on. Instead of using heavy, bulky and rather expensive plywood to create these we went about designing some sturdy drawers made from corrugated - white B Flute to be precise. These are self make up trays with doubled over ends to retain strength and a lengthy life span.
These are now housing recently completed and current projects whilst fitting nicely into the studios desks and cabinets. By adding a 25mm thumb hole just at one end, you can even choose if you'd like it on show or not - marvellous.Packaging, Industrial Design2011 -
To design 2 concepts to present as a corporate gift.
Approaching the festive time of year, creating a quirky cracker was the first direction to head in. The ends were designed & engineered so the receiver can twist open & access the items inside. Keeping it classy and adding a nifty personal touch - the clients new house placed on top. Then, with a “light bulb” moment...Based on what every architect has used before, the yellow pencil had to be developed. Changing one end to be the point, the twist open end effortlessly became the eraser & with perfect execution...this blew them away.
A simple note inside or some handmade chocolates inside- a great gift
www.dainesarchitects.co.nzPackaging, Branding, Industrial Design2011 -
These sweet chalk boards are getting pretty popular & the guys at CHALKD needed a snazzy mailer to not only look the part but to do the business when it’s thrown around by the courier sorters!
First things first … End caps were developed to slip over each end to stop those pretty, hand crafted corners getting bashed in if it was dropped. Designed to be self make up & friction fit - these were just the ticket. Accompanied with a simple cross wallet to form the outer wrap …. marvellous!
www.chalkd.co.nz
All components were made from Kraft E FlutePackaging, Branding2011 -
Here are concepts and final design that I’ve been badgering away on for SwypeGloves. Of course, these are all proven & structurally magnificent … Lucid Design created the artwork & brought this pack to life. See the design evolution & details of the brand below:
(we chose the last design for production)
“Magic in your fingertips” www.swypegear.com
You’ve skinned your computer monitors, internet browsers and even your mobile devices to match your identity. Now, it’s time to skin your palms. Introducing SwypeGloves, the innovative new palm skins, infused with conductive fibers that allow you to operate your touch sensitive screens and devices with ten finger flawless precision while keeping you toasty warm! SwypeGloves are compatible with all common touchscreen devices like iPhones, iPods, iPads, HTC Droid and more. Its really magic in your fingertipsPackaging, Branding2011 -
1. “Lulalu” Clip - 1 pack & triple pack
Jasper & Black are a Minneapolis based importer and distributor of stationery and giftware, wholesaling to a variety of accounts from J. Crew to MoMA to corner shops. they are a young company and their current assortment includes a company from Sweden called Archie Grand. And out of Australia, a neat photo solution from Photocurator. They were seeking packaging for their “Lulalu” clip (single & triple pack) & wanted to avoid blister packs at all costs! The product is a device to grip & hold papers etc that can be stuck to your fridge, desk, window, you name it… When you press down on the clip, it will make a click noise. When it releases, it will click as well. When pressed down, it opens a cavity which you can slide paper into (from any direction). When released, the cavity closes. They needed some nice packaging that shows off the product in full & for the client to be able to play with it in stores & hear the “clicking” With an easy load solution - here’s the answer….It’s currently undergoing step 2 - graphic design
2. Lulalu Packaging Kits"
These kits hold various combinations of the Lulalu range ....
The brief was to develop x2 "master" boxes : x1 - 5x5" & x1 - 10x10" (to keep within a planogram)
These hold multiple variables of product using different fittings (both cartonboard & crystal clear polypropylene used) The images here are just a few examples of how these packs form & some of the components are still prototypes, hence the plain creamy plastic appearance. Using a bufferwall style tray these items have a framed appearance offering a sense of value and elegance and with the mixture of polypropylene & regular board for the fittings, the products boast a floating/clean appearance. The pack is finished off with a poly sleeve with a euro-slotted hanger in the back that can be pulled up for store display. These creations are now on their way back to Minneapolis, USA to have the artwork laid down and produced for sale across the world.
3. Lulalu Range "x2 Clips"
With a plinth in the bottom for branding, a leaflet slid down the back for even more Lulalu goodness and a fold away hanger ... this pack is looking great
www.jasperandblack.comPackaging, Industrial Design, Product Design2011 -
Lucid Design wanted to release Lucid Cards - a new advertising initiative which gives businesses the possibility of exposure locally nationally and internationally. They needed a stylish way of holding and displaying the cards without using clumpy wooden or metal racks...
With a shared vision, it was possible to create an awesome, innovative design – curved, sleek & able to attach to a wall. The cards have been produced & they are readily available & for FREE in local establishments & with the plan to go national & global, a very exciting opportunity.
Printed on eco-friendly paper and garnished with fresh, original designs, Lucid Cards are a great way to sustainably promote your business throughout New Zealand and abroad.
www.freepostcards.co.nzPackaging, Advertising2011 -
House Of Travel were looking for a new 'nifty' way to pass out some small thank you gifts. After discussing the possible options for the design, we decided that the size of the pack would lend itself perfectly to a mini suitcase. I also created a luggage tag to write a personnal message & adding the House Of Travel ‘blurple’ & some well travelled stickers, the client is very happy.Packaging, Branding, Industrial Design2011 -
Pushing the creative boundaries, FLY creative wanted to create an A3 poster that showed a destructive element ... From a conceptual image supplied I developed a stick bursting through the poster. The end result speaks for itself.
www.flycreative.co.nzPackaging, Art Direction, Street Art2011 -
Creating a cigarette style pack, it’s flip open lid is perfect for offering out a card. With the choice of the CMYK colours to choose from it adds a little sparkle than just passing a card that has been pulled out of a dusty old wallet. My cards make into a cool little box so the client is already engaged in my ninja packaging skills right from the start…Packaging, Design, Industrial Design2011 -
Oliver Webber is a commercial photographer and he hands out a CD of his work after a shoot. The brief was to design a concept that would have the CD presented in a quality & stylish way, just like the images on the disc.
This design was engineered to have the disc pop up at you when the pack is opened allowing the CD to be the prize inside. It also stands for presentation and with their branding….a great result.
www.oliverweberphotography.comPackaging, Branding, Industrial Design2011 -
KHALID SHAFAR is a brand that creates quirky interior space objects out of stories.
Each object is designed by Khalid Shafar, handcrafted by local New Zealand craftsmen from the finest materials and decorated with quirky accessories. Mysterious elements in each object start the storytelling. Many of these objects are created to function in one way, then re-function in another. They serve many purposes and spaces – like a chair that becomes a table, or a stool that becomes a magazine rack.
Brief: To protect the item “Illusion” on all sides, 360 degrees. This product is valuable & will need to be shipped around New Zealand & for worldwide orders. Using kraft “B” Flute & engineering custom fitments, the “Illusion” stool has a protective base & lid cavity, all legs are protected with a buffered - self make up fitting with cavities for lifting out the stool & to allow for carry handles in the outer box without fingers, dirt or liquid reaching the stool.
www.khalidshafar.co.nzPackaging, Industrial Design, Product Design2011 -
Sarau Media came to me with a fantastic USB stick that they had customized with their logo. Planning to present the sticks to potential new clients, they felt that the plastic box that it came in didn’t quite cut the mustard so asked for my ninja packaging skills…I developed a custom fit cardboard fitment that held the USB all nice and tight with the bonus of a business card next to it for company. I then made a bufferwall, hinged lid for the outer box that created the perfect canvas for advertising Sarau Media’s services, & to be fair, looks like a quality product - Just like theirs.
www.saraumedia.co.nzPackaging, Multimedia, Industrial Design2011 -
Create a mailer that demands attention for the “OI YOU!” Urban Art Exhibition…
*POP UP box - This little fella will jump from flat right out at you when the “OI YOU!” mailer is opened once received in the post (Using an elastic band designed into the box)…Now we have your attention, included in the pack are all the details you need & some posters for you to get inspired by.
Oi You! is all about the best of Urban Art – the best from around the world, the best from around the country and the best up and coming. Over the past few years Urban Art has exploded into the global consciousness, the Internet has enabled it to fire the imagination of artists and fans across the world. Not surprisingly, the most talked about artist on the planet at the moment is at the forefront of this movement: BANKSY
Imagine if you could see the best NZ has to offer alongside over 20 awesome works by Banksy, all at a time when the eyes of the world are focused here during the Rugby World Cup. That’s exactly what Oi You! is doing. In a first for the Southern hemisphere, we’re exhibiting a major collection of the best of world Urban Art; not only Banksy but also Faile, Micallef, Os Gemeos, Swoon and heaps more will all have their talents on show alongside the pride of New Zealand.
It’s time this countries Urban Artists got the recognition they deserve.
Oi You! is about making that happen.
www.streetart.co.nzPackaging, Street Art, Industrial Design2011 -
Launching 4 new truffle flavours distinctively from New Zealand, Kerstiens asked for concept designs that would demonstrate elegance & quality with a touch of "the natural look"
www.kerstiens.co.nzPackaging, Branding2011 -
To supply x10 lovingly handmade crackers.
Supplying 7DS with my dieline they designed & placed their artwork, with a nice tagline & doily (awesome) The crackers were digitally printed on 350gsm art board & matt laminated. With most crackers being shit (in their words) Together we created 10 that were spectacular this year…
www.7designsecrets.comPackaging, Branding2011 -
Just an example of how you can add shape & dimension into a pack to give it the edge before beautiful artwork ...Packaging, Industrial Design2011 -
DPOD approached me with this conundrum. Their clients supplier couldn't deliver their printed coffee cups as normal so they needed to find a solution ... and fast. Very fast in fact, it was Friday lunchtime and the cups were needed for a conference on Monday. Leaving that afternoon to organise, design, get sign off & produce 600 for Monday, yikes!
A wrap was the best option here. We had the client flick us the unbranded (naked) cup and made sure that we dressed it in no time to save it's dignity. With a little playing around, the design and fit was proven along with a sneaky little locking tab that eliminated time and money on gluing - awesome!
With the skills and speed of DPOD the job was then printed, diecut, packed & sent out of the door before I could say .... "lets have a peak"
A very happy client, and another grin from the cardboard engineer
www.dpod.comPackaging2012 -
dpod wanted to have some signage on the wall.
We created this cardboard piece that not only looks amazing but demonstrates the skills in cardboard engineering that is currently being offered to their clients.
Material - EC Flute - with spacers in between to give in depth/texture
www.dpod.comBranding, Packaging2012
