After six years in the packaging game, we decided it was time to treat ourselves to a nice spot of re-branding, as well as indulge in some shameless self-promotion to celebrate. The idea was to create a limited edition gift sent out to a handpicked few - existing clients and potential new ones. Our new logo carries cues of a blade or a flick of paper that is left over when a mockup is made. So with this in mind, we decided to focus on the humble scalpel (the primary weapon of the cardboard engineer) with the intention of elevating it from a commonplace studio tool to something luxurious and exceptional.

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The package starts off life as a sleek, understated cube, engaging interest and exploration. Upon lifting the lid, the precision mitred, hand-assembled walls effortlessly drop down exposing the knife, thrust into the base Excalibur-like. The scalpel's matte black chrome-plated handle and the blade's rose gold tint, further enhance the feeling of precision, beauty and craft. A message stresses the limited edition nature of the gift: “you made the cut”.