Form plays a vital part in creating an outstanding piece of packaging. Unfortunately, it’s often overlooked. We started Think Packaging to address this.
After six years in the packaging game, we decided it was time to treat ourselves to a nice spot of re-branding, as well as indulge in some shameless self-promotion to celebrate. The idea was to create a limited edition gift sent out to a handpicked few - existing clients and potential new ones. Our new logo carries cues of a blade or a flick of paper that is left over when a mockup is made. So with this in mind, we decided to focus on the humble scalpel (the primary weapon of the cardboard engineer) with the intention of elevating it from a commonplace studio tool to something luxurious and exceptional.
The package starts off life as a sleek, understated cube, engaging interest and exploration. Upon lifting the lid, the precision mitred, hand-assembled walls effortlessly drop down exposing the knife, thrust into the base Excalibur-like. The scalpel's matte black chrome-plated handle and the blade's rose gold tint, further enhance the feeling of precision, beauty and craft. A message stresses the limited edition nature of the gift: “you made the cut”.