This is the stage for serious play and brain-time. We explore, think and experiment; capturing our early thoughts, bouncing ideas around the studio and learning about your brand. We do research to inform our thinking and rapid-sketch our concepts. As they take shape, we jump to the cutting mat and play with form. It’s all about testing how the prototypes work and how they feel in our hands. This is our happy place.
Once a concept is agreed on, we start making it real by engineering, tweaking and pushing the boundaries. Often refining by hand, on our way to the perfect prototype. We develop CAD drawings and begin to evolve the design. We make choices around materials and work on developing the sensory interactions. How does it feel, how does it sound, how does it move. We present you with options and gather your feedback to help us home in on the final solution.
From our final working prototype and selected materials we output perfect dielines with detailed specification sheets for your team, or chosen designer/agency to complete the brand and graphic detail. We obsess over our designs until the finished product is in your hands. We can project manage the production for you, or work with your suppliers to ensure the best possible result.