Apple iPhone > Structural Packaging Design [CONCEPT ONLY] A fictional re-think of the beautiful, classic iPhone box. After recently upgrading, we couldn’t help but wonder… “what if it opened differently, I wonder if people would enjoy the change?” There would be a lot to consider from a production & protection POV, but it would be great to hear your thoughts of the fictional design, below: Question: Would @apple ever change the classic box? Can you ever really beat a classic? #concept #packaging #structuralpackagingdesign #justforfun #thinkpackaging