
New Woooooork. Altias Fusion, by @velobike.co.nz
We eliminated foam and polystyrene, like most bike boxes have and achieved the same level of protection with only cardboard. B-flute was used for the outer box and lid, and E-flute for the internal components.
All other consumables were considered for reuse wherever possible, including Velcro ties used to secure the frame, avoiding the waste of single-use plastic cable ties common in conventional bike packaging.
Structural Design: Our team, Think Packaging®
Branding & graphic design: @onfiredesign
Photography: @playcreativenz
#thinkpackaging #cycling #packaging #sustainable #bike