The Eames Institute enlisted Manual to create a brand identity for the organisation and help bring the lessons of Ray and Charles Eames to life. To compliment the launch of the institute’s digital experience, they were asked to design and produced a celebratory ‘launch kit’—designed for, and gifted to, Eames Institute partners, friends, donors and media. We were invited to bring the idea to life, structurally.
The kit invites users to discover the Eames Institute of infinite Curiosity through a series of prompts, communications, tactile experiences, and gifts, including limited edition commissioned artwork prints, Eames Ranch wooden blocks, a custom prism viewer, and a packet of Forget-me-not seeds—the flowers that Ray Eames used in the end scene of their Glimpses of the USA film in 1959.
Working closely with the Manual team and their visual direction, we drew the dielines and developed the prototypes. Ensuring that the whole package would work perfectly, with the ability to be produced and assembled by a third party based in the US.