Melbourne-based StrangeLove is a dynamic and unconventional drinks company. While the market was saturated by sameness (and sugar), Marx Design saw an opportunity to disrupt – to be the next generation of a better soda. Embracing cues from the glory days of the 1960s, 70s, and 80s, they focussed on the idea of ‘craft soda’ – refreshment, flavour, and effervescence, with a touch of nostalgia.
For the release, we were asked to team up and help create a bit of a special promo pack. This was created with a 1.5mm thick, paper-covered, hinged, rigid box & lid, plus divider set, and collar. There's also a friction fit cut-out within the underside of the lid, holding literature and the finer details, and an additional insert to hold x4, rather than the full range of x7.