The Designers Institute of New Zealand's Best Design Awards is the national award ceremony for all things design. McCarthy had the task to create and roll out the campaign. They brained the concept of "Giving it your Best" which translated into purple foiled, handmade Piñatas that set the theme for the year-long promotion.
Though not only did they very carefully curate a photo shoot, plus a video to bring the campaign to life - they asked us to build a large Piñata for the Awards night itself. Initially, we heard 'large'... So our prototype was straddle size for the first attempt. The feedback was both hilarious and exciting. We were told to make it 3 times bigger and to produce two of them! They were to be hung from the ceiling in all of their sparkling glory.