We developed this into a goofy ALU dog character as a 3D fold-out pack that could double as a feed station, dog box, or even a canine sunbed. While functioning as a safe and robust package for the product inside, when opened it transforms; with a dog ear-shaped tear-strip and cute pop-out paws, the pup comes to life as if it was playing with the product.

The box generated a huge amount of engagement and buzz for ALU with their customers and on social media, with an adorable amount of doggie unboxing moments and cute canine content.  The “Welcome to the Pack” creation helped extend the ALU brand identity and increase their perception as true innovators in the pet food game.

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