Whittaker's

The magical window display told an imaginary origin story of the Chocolate Pod through hand-painted characters, moving production systems, rotating products and a giant countdown clock ticking toward Christmas Day.

With a busy end to the year, we turned our skills to a large-scale window display with some wonderful people. We were the 'paper crew' & pulled off a show-stopping 2m x 2m papered, moving display for the Whittaker's 2025 Christmas window.

A monstrous team effort this! A lot of individuals and talent to mention, so a list of the team & rough input is below:

‍Whittaker's — Client, input, direction.

‍Think Packaging (our team) — Paper models & touch-points.

‍Watermark Creative — Design, ideation, look/feel. 3D visuals & characters.

‍Bastion Aotearoa — Creative direction, colours, design, vision, activation.

‍AO Studios — Production management, talent gatherers, patience.

‍Bootleg — 3D structures, PLA & wooden & mechanical/moving parts.

‍Paper Source / G . F Smith Colorplan — Paper. Apart from the gold; that's Whittaker's foil.

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