While staying true to their values as a specialist paper merchant, B&F Papers recently decided to focus on gaining a share of the packaging paper stock market. Rather than blindly releasing a large collection of stock options they’ve instead launched a carefully considered collection. In keeping with B&F's reputation for quality papers, the decision was made to showcase the promotion as an aspirational packaging piece that utilised a number of finishes and design in unusual ways, encouraging clients to aspire to use B&F's stocks as well crafted packaging for end users.
The initial brief was around the Russian Doll concept - a figure that separates, top from bottom, to reveal a smaller figure of the same sort inside, which has, in turn, another figure inside of it, and so on... It was my task to interpret this with cardboard and use the four new packaging stocks available. I decided to base the form around a cube. A classic symbol of packaging - the humble box. Not a boring one though, a sexy one with flowing lines, movement, surprise and anticipation, all captured inside.
The recipient is encouraged to explore the piece; turn it over their hands; be surprised by opening the packaging in a number of ways (opening tear strips, pull down, pull up etc.); and enjoy the different contrasts found in the combined stocks, spot varnishes, foils, untreated stocks, surprising folds and playful colour and typography.