The idea was to package these in a bespoke box, showcasing our talents in structural packaging, and send these out to each other's clients as a limited edition, self-promotional gift. The challenge was to create a memorable unboxing experience. Rather than just receiving a T-Shirt in a courier bag, ripping it open and chucking it on, we wanted the recipient to take and savour the moment to get to the goods. The box is designed to show the cardboard's effortless natural beauty. There's purposely no print or branding on this box, just lovely raw, sharp edges, perfectly crafted and scored so the front panel glides open, mimicking the motion of screen printing. We incorporated a mischievous face into the box design to add a personal touch and reveal the sender's identity. The box could be sealed and interacted with by utilising a design feature in the mouth, popping open to reveal the tee inside.

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We f*cking love cardboard. And T-shirts.

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